If competitors are gaining traffic from the keyword, this may be a good investment opportunity.
Avg Traffic to Competitors An estimate of the traffic that competitors are getting for this keyword.
Audience overlap score is calculated from an analysis of common visitors and/or search keywords.
A site with a higher score shows higher audience overlap than a site with lower score.
Search Popularity An estimate of how frequently this keyword is searched across all search engines.
The score ranges from 1 (least popular) to 100 (most popular).
Buyer Keywords These keywords include certain phrases commonly associated with purchases.
Organic Competition An estimate of how difficult it is to rank highly for this keyword in organic search.
An estimate of how relevant a keyword is to this site.
Relevance to this Site An estimate of how relevant a keyword is to this site.
The score is based on the keyword's relevance to other keywords that currently drive traffic to this site.
The score ranges from 1 (least competition) to 100 (most competition).
Benchmark and track your performance relative to your competitors.